Mind mapping my overall concept ideas with Sue was a great lesson in quick thinking and how we can generate some of the best ideas through what may be seen as the weirdest. Using speed in our thought process means we don’t have time to rationalise or second guess the visions or thoughts that pop into our minds. The fluidity in this way of thinking allows for much wider development and raising questions on what really is possible.
I found it really useful as it made me realise that perhaps I hadn’t got my full minds ideas onto paper or through my explanations and that digging deeper into my own vision and asking myself vital questions would help reveal everything to my peers in order to make more sense.
Sue told us to think of a question that our brand is answering, this way we know our own goals and can continue working towards this goal to provide for our gap in the market. For me my question is, “How can I show the world how I view it through fashion design?” This is an ongoing question that I can continue to answer and refer to over time. It’s also quite ambiguous, referring to my branding of visual snow and migraine vision but also my concepts of how I view the world becoming. For me my brand is my view being created into an artwork, and I am simply the artist.
After the lesson I took the idea of getting everything written down on paper and presented my own way of doing this which worked for me. I mainly did this to tell myself what I was thinking, it cleared my mind so well and made me realise my goals and ideas and how everything can work. I can even add to this after more research and for me this research method helps me stay on track with my brand.
The Making of Melissa-Kate Studio 