Research: My Vision Experience

I’m basing my brand identity on my visual experience of Visual snow and migraines. This is because i know that this experience is not something I can photograph or prove, it is something that isn’t tangible. It is also something that is unpredictable and can give me endless branding ideas.

The best way i can describe my visual experience is through digital glitching and tv static. The graphics i can create through glitching techniques will be the way i explore each concept for each collection visually. The concepts of course will be separate meaning each collection will be a different way for me to explore fashion techniques and ideas through a collection. However the common theme of glitching throughout will be what makes my branding and my label recognisable.

I looked to research further into both migraines and visual snow to see how other people have artistically expressed this in the past, but also to show you exactly what it is i am being influenced by rather than the metaphor that i choose.

Visual snow is believed to be a neurological disorder where the neutrons in the brain are ‘Excessively Excitable’. It is unknown how it is caused but it is believed it can be linked to causing migraines. Symptoms are described officially as a tv-static vision. Which is how i have always explained it myself. It produces negative images of objects in the vision and flecks of dust-like particles in brighter light like the sky. All of these being influences for me in the way i will design, using my unique vision experience.

As for my migraine experience, this comes in many forms. It is believed that migraines may be directly linked to visual snow, which for me makes a lot of sense.

During a migraine aura i see many visuals, moving shapes and bright colours I’ve not quite seen before. It’s a complete visual disturbance to my day to day. Meaning i have to stop everything in its tracks, however it is incredible the experiences i see and feel. I want my designs to display in its entirety the sensations of this. The almost disturbance is the shapes and patterns, busyness. The blinding brightness of the intense colours against the darkest background.