First new ideas

Here’s what i brainstormed the night i changed my plans.

What: A range of eveningwear made for nights out, womenswear range, collections each season. Small drops in between of new colours of best sellers, and holiday drops such as valentines, halloween.

Customer: 25-35, single, feminine, women, creative, office careers, partiers.

Competitors: The Attico, Area, House of CB, 3am Eternal, Miscreants

Price range: £200-£500, with a few up to £800-£1400 per season

Where to sell: Selfridges, Farfetch, Net-a-Porter. End Clothing, Cricket.

Future plans to sell: Shops based in Liverpool, Manchester, London in UK.

Products: Dresses, Blazers, Trousers- Flares, mini skirt, tops, corsets. Expand to accessories in the future.

Manufacture: samples made by me, sent to factory like MAES for official samples, shown to buyers for orders.

Marketing: runways/photoshoot releases. Social media campaigns, red carpets, creative collaborations

USP: focused on spiritual language and signs, market the value of each product through significance of crystals, colours, sigils, zodiacs etc.